Image via Wikipedia

Many chiropractors are discovering the power of YouTube to market their practices.  Do you know that YouTube gets over a billion views a day?  That’s a lot of people!  Google purchased YT a couple of years back and made yet another bunch of 20-somethings billionaires overnight.  However, Google only recently started making money/turning a profit from their purchase.  Do you know why Google spent $billions on a site that wasn’t making any money?  Because they knew that the value in YT was the internet TRAFFIC it was generating- tens of thousands of hits per day at the time.  It was only a matter of time before Google figured out how to “monetize” this traffic.

Anyways, YT will only get more popular as more interesting videos are submitted from all over the world.  You can really find some good stuff there, especially How To videos (I taught myself how to properly sod my back yard by researching YouTube videos on the subject).  Lately I’ve been watching music videos of popular bands during my high school and college years (pretty good way to feed your nostalgia).

What you should do is sign up for YouTube.  You will have your own “Channel” and will have a web page for your channel that you can link to from your website.  You can even upload a custom background for your YT channel page.  This is good for brand recognition.  Make videos of chiropractic, such as:

• Exercise videos
• Posture videos
• Ergonomics videos
• Chiropractic theory (spine and nerve) videos
• Your clinic promo video
• Anything else you can think of relating to the promotion of your clinic

You can place your website’s URL in a text box that appears during your video’s playback, that the visitor can see.  You can also put a live link in the video description that shows underneath the video.  This can go to your website or even online appointment software.

If you are an absolute newbie on video making, don’t fret.  You can learn it in an afternoon.  Most computers sold these days come with video editing software and hardware already installed.  Just connect your camcorder to your computer’s video capture card; download your footage and edit it using the software, then output it to a video; save to your desktop.  Then it’s a matter of logging onto YouTube, selecting your video and uploading it to the site.  If your video is good, it will get some decent traffic.  Plus, it makes you look more professional.

Dr. Dan