The Chiropractic Rescue Plan Ten Commandments:

1.  Bigger is not necessarily better.

2.  If it’s not being used, get rid of it (especially excess office space).

3.  Leverage office admin tasks and internal and external marketing with available services and technology:

• Email marketing system
• Google
• On-line appointment scheduling,
• Automated appointment reminder service
• Free electronic billing
• Answering service
• Web forms

4.  Keep number of staff to an absolute minimum.  One is ideal.

5.  Don’t think you have to use physiotherapy on each visit to fluff up the office visit; patients don’t really care, they just want to get back to what they were doing.

6.   Batch repetitive tasks:  get patients to make bulk appointments and pre-pay visits and co-pays.

7.   It’s all about service and how you relate to your patients.  You are your greatest marketing tool, in the end.  Brand your name in your town.

8.   Consider working in two locations/ two separate markets to spread your reach, and split your week between them.   Location is the top consideration when people choose a doctor.

9.  Consider adding a second revenue stream in the beauty and cosmetics field; use as a hedge to chiropractic income.

10.  Strive to be extraordinary.   Old school chiropractic marketing no longer works.  Time to think outside of the box, and convert your practice into something that will get people talking!  The sky’s the limit.