I wrote a couple of posts about the importance of staying in every single one of your patients’ mind. Only a very few percentage of patients wind up choosing maintenance care, so once a patient leaves your office and is feeling great, you can lose that person forever if you don’t make an effort [...]
This easy-to-use web based software rocks!! Put a link to your schedule on your website, in your email signature, and printed on your marketing materials. It can handle multiple locations, multiple staff, and multiple services. Genbook can even require credit card capture before an appointment can be completed, if you choose– no more [...]
Ok, it’s January 2010 (it’s going to be a while to get used to writing “2010″ !) and your practice is in a slump.
There is so much to do in so little time. This is the time to be extremely focused. You need to turn yourself into a highly-concentrated efficiency machine. This means that [...]
Fellow chiropractors, a lot of us are under siege. It’s not new to us; we’re chiropractors after all.
This time, it’s big. We are amidst a paradigm shift. Health care consumers (patients) are more informed, thanks to the power of the internet. Remember, the number one reason people use the internet, according to polls, is [...]
Ok, it’s 2009 and if you have never owned a camcorder and taken some video, you’re waaaaayyy behind the times. If you haven’t created a video using a simple video editor, and uploaded it to your site… well, you can still be considered behind the times.
Fellow chiropractor, if you are one of those people [...]
In recent months, the internet application Twitter has seen its popularity skyrocket. It has been getting a lot of free publicity due to its popularity among celebrities like Ashton Kutcher. Currently it’s the rage in web-based marketing. Lots of businesses, large and small are quickly jumping on the bandwagon, apparently without giving it much thought.
[...]
If you haven’t noticed, many people are abandoning the old hard copy Yellow Pages and are doing their business searches online. They are either using an online directory like Yellowpages.com, using an internet search engine like Google, Yahoo Search, or Bing; or are using a social media site like Yelp.com, FaceBook, LinkedIn and Craigslist.
Why? [...]
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