Currently viewing the tag: "chiropractic"
I wrote a couple of posts about the importance of staying in every single one of your patients’ mind. Only a very few percentage of patients wind up choosing maintenance care, so once a patient leaves your office and is feeling great, you can lose that person forever if you don’t make an effort [...]
Looks like the current marketing craze in today’s fast-moving technology trends is the deal-of-the-day websites; notably Groupon. It’s a brilliant model that, according to Forbes magazine is on pace to make $1 billion in sales faster than any company ever has.
Here’s the way it works: let’s say your business offers a 60 minute massage [...]
I recently read a somber study released in the online journal, Chiropractic and Manual Therapies. Entitled The attrition rate of licensed chiropractors in California: an exploratory ecological investigation of time-trend data, it hypothesized that the attrition rate of chiropractors has gradually increased over the past several decades and offers possible reasons for the increase. Attrition [...]
I’ve been getting a lot of requests for information on starting a chiropractic business. In about a week, I will release a new product, tentatively titled Chiropractic Business Plan 101: Strategies for Starting a Successful Chiropractic Business in 2011.
1/28/2011 UPDATE: Chiropractic Business Plan is now available!
Written by someone in the trenches, it [...]
People, our patients, are inundated with stress these days. They seem to be always in a hurry, and, they have less to spend.
How do you capitalize on this phenomena as a business owner? You address it and make modifications to your business. Find ways to streamline your operations, cut costs, and offer better service [...]
Chiropractors, I have come to realize that the #1 thing you must do in order to survive, besides having good adjusting skills, is to keep reminding your patients you exist. When I was a chiropractic student back in the early 1990′s, I heard an old-timer speak (Dr. Gary Street), and still remember his words which [...]
There are generally two types of marketing: high cost, low confrontation, low return and low cost, high confrontation, and high return. What I mean by “confrontation” is the degree to which you leave your “comfort zone;” i.e., sitting on your chair, surfing the net, waiting for something to happen.
An example of the first kind [...]
This easy-to-use web based software rocks!! Put a link to your schedule on your website, in your email signature, and printed on your marketing materials. It can handle multiple locations, multiple staff, and multiple services. Genbook can even require credit card capture before an appointment can be completed, if you choose– no more [...]
EndermoCash teaches chiropractors how to create and run a profitable cellulite reduction business right from their chiropractic office.
I am trying out a new answering service. The previous one I used, which I wrote about last year, didn’t work out too well– too many mistakes on their part.
The current one I am using shows promise. First of all, the customer support agent assigned to me is extremely responsive to my [...]
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