Over the last 15 years I’ve had the opportunity to notice changes in attitudes that people have towards chiropractic. Here are my observations:
1. Many people still choose to see a chiropractor for pain. I think as a percentage of the population, it has remained flat over the last 15 years; probably close to 25% [...]
Using deal of the day advertising has changed dramatically since my first post on it last March. The main change is that these types of sites have sprung up like mushrooms in 2011. It started with Groupon, then Living Social. As a result, consumers have access to cheap services, any day of the [...]
Endermologie cellulite reduction continues to be a valuable asset to my business. When done right, it can provide a nice cash revenue stream and can also bring in new chiropractic patients.
I recently ran a Groupon special for three Endermologie sessions. Here’s a partial screenshot. Notice the “Sold Out” notification:
If you haven’t tried GenBook online appointment scheduling and management, now’s the time. This $29/ month service can save you thousands of dollars in admin costs, not to mention the typical headaches that come with hiring employees. GenBook can handle multiple incoming appointment requests simultaneously (no busy signal like you’d get with phone [...]
Ok, I think most chiropractors know about Groupon, Living Social, BuyWithMe, and a bunch of other deal of the day websites by now. 2011 can pretty much be viewed as “The Year of the Deal of the Day.”
I still have two major massage deals (one a massage/chiro combination) set to run sometime [...]
I recently ran a Tippr.com special for three Endermologie (non-surgical cellulite reduction) treatments for $132. Normal price is $265. Out of the $132, my cut was $78 and Tippr took the rest for advertising costs. 26 coupons were sold, and I got a big fat check for $2,028. It closed a month [...]
Previously, I made a post about using Groupon to turbocharge your practice. That was just last March 25, and things are still hot! Like I said back then, these sites are popping up like mushrooms. Here are similar sites that are cashing in on this online group coupon craze:
Living Social Buy With [...]
One of the core principles of the Chiropractic Rescue Plan is to think outside the box and re-invent yourself. Here’s something I ran across that I want to share with my readers that exemplifies this.
It appears to be some kind of chiropractic franchise or group (if anyone has the time to check it out, [...]
I ran into a decent article posted on Chiropractic Economics that deals with cash plans.
The gist of the article, written by chiropractor Mike Mandell, who has an MBA degree, says that when it comes to money, people see themselves as having two sources of money, their income (paycheck) and their savings (wealth, home equity, [...]
Most of you may know about Groupon, the coupon website that is taking the country by storm. Speaking of storm, it’s like one of those “perfect storms” where all the conditions are right for this thing to explode: people these days are in the penny-pinching mode– cautious about their employment, nervous about their retirement. So [...]
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