Facebook is a very good way to promote your chiropractic clinic.  The social media site boasts the following stats:

Facebook is ideal for promoting one’s business (the right way) because it is done in a social setting, and everyone is being themselves.  You basically sign up, and as soon as you do, FB suggests friends for you (they have an algorithm that can find people who you already know).  It’s really weird, maybe a little creepy, but most people just accept it.  This feature actually is quite helpful, because all you need to do is click the friend request button of those who were suggested to you.  When they accept your request, you start to see their posts on your homepage.  Of course, you can search for your friends and acquaintances using a search box, to see if they are on FB, but it takes much longer.

What makes FB powerful is the Like button.  If you make a post, and one of your FB friends who has 500 Facebook friends clicks the Like button next to your post, all 500 of those friends will see your link on their homepage!  If you are familiar with Twitter, this is the equivalent of a “retweet.”  Now, imagine if 20 of your friends clicked the Like button, and each has an average of 200 friends– that’s 4,000 exposures of your post in an instant.  The trick is to get people to Like your post.  It could be something inspirational related to chiropractic, with of course, the URL to your website.

Facebook is all about being social.  But instead of facing people in person, it is done virtually, over the internet.  But the social rules are basically the same– engage, and be courteous.  When your friends feel comfortable with your posts (you need to stay active), you can start pushing some commercial intent.  But make sure to provide interesting, non-commercial posts/recommendations most of the time.