For those chiropractors who have been following this blog, you all know by now how much importance i place on having a professional-looking, search engine friendly, and marketing-configured website.  It should be TOP PRIORITY in your marketing efforts.

But that’s just half the game.  The other, equally-important aspect is your search engine optimization activities to drive your site to the top of the search engine listings for your primary, secondary and tertiary keywords.  After all, if your $2,000 website isn’t visible to your prospective patients, it isn’t worth a hill of beans.

The exciting part of it is that it should be VERY easy for a chiropractor to rank in the top 3 listings for the search phrase your city chiropractor.   And this includes cutting in front of the current #1, #2, and #3 listings.  The reason is that only about 5% of chiropractors are following the rather techie and bland field of search engine optimization.  All you have to do is to be astute enough to realize and accept that consumers are increasingly turning to the internet to research before they buy; therefore, you should do all you can to get your website in front of your prospective patients’ eyeballs.  Do it while the rest of your colleagues move like brachiosauruses ( the largest dinosaurs that ever lived).  After all, it’s business.  The strongest and sharpest will survive and thrive.  In a couple of years, the secret will be out and the number of SEO-savvy chiropractors will be about 70%+.  But, if you get to the top now and chug away with your SEO efforts to stay there, it will be difficult for someone to strip you from the #1 spot.

Today’s post has to do with adding content to your website.  First of all, you should install a blog on your website.  A blog is the best way to add pages to your website.  You don’t have to, but it’s easier.

What you should do is sign up for an account in Google if you don’t have one already.  If you have a gmail account, you log in with your username and password.  Then, go to Google, find the more link, and select Google Reader.   Google reader is an RSS reader.  It gathers RSS feeds from websites that you select, that have this publishing feature, and displays these feeds (basically news syndication, or dissemination) for easy reading.

In the left hand column, you will see a rectangular button labled “Add Subscription.”  Click it, and a search box will pop up.  Enter a term related to chiropractic, like “back pain” or “disc herniation” and click Add.  Then, a series of feeds containing that phrase will appear to the right.  Scan them, and click the Subscribe button for the ones you want to add to your reader.

What you’ll be doing is reading these feeds, summarizing them as a post on your blog (like this one), and insert a link back to your website’s index page.  This way, you’ll never have writer’s block– Google will find you material to write about.  Add your own comments, too.

Do this daily for a year, and you’ll have 365 additional pages on your website, increasing your web real estate.  Your website will climb up the rankings every week as the Google spiders crawl the web and reorganize sites based on changes since the last crawl.

If you’re too busy to set up your internet marketing infrastructure, I offer this service for a fee.  I will set up your website, blogs, social media sites and accounts, and give you a list of instructions and secret strategies to make the plan work.

I can be reached at dan@webventuresinc.net.

Dan Perez, DC

Chiropractor San Francisco