Having a nice looking chiropractic website alone is not good enough.  After all, if no one sees it, it might as well be a blank page in the internet abyss.

Your website needs to:

1) be visible in the search engines (Google) for multiple keywords that reflect what people search for when they need chiropractic care; i.e. (Your City) Chiropractor, Chiropractor (Your City), back pain doctor, etc.

2) be able to convert; i.e. cause the website visitor to pick up the phone and call your office.

3) be able to capture leads and market to them over and over again.

Ranking high in the search engines involves creating a lot of good content in your site (perfect job for a blog) and attracting back links to your site.  Integrating several tools to increase your chiropractic website’s conversion rate will insure that your website will be doing what it’s supposed to do:  sending you patients.

Having a good email marketing software like GetResponse is critical if you want to make life easier for yourself.  Don’t be one of those chiropractors who get lazy and email their patients announcements or newsletters by manually typing in their patients’ email address in their Outlook, Yahoo or Gmail accounts, and send crappy looking emails, many of which to straight to the spam folder.  Why not let GetResponse  automate the whole process where the software receives the prospect’s email, adds them to the database, and sends them a nice monthly newsletter automatically?  It can also handle unsubscribe requests behind the scenes.  All you have to do is set it up, and the thing runs by itself.   You can even check your stats, like how many people received your email, and how many clicked it to open and read.  This will tell you if your marketing message needs tweaking.

It starts with installing an Opt In form in a highly visible spot on your website, or have it fade in or pop under from the screen.  The purpose of a pop up form is to get the visitor to notice it.  Many times they miss the static opt in form because it blends in with the rest of the web page.  GetResponse can generate the code for your opt in box (static or pop up); or, you can use an advanced one like Ultimate Footer Ad, the one this blog uses.

So, to recap:  Get your website an Opt-In box to capture website visitors’ email address and connect it to an email marketing software like GetResponse so that you can market to them periodically.     If you don’t wish to deal with the technicalities of it, I can do it for you; just shoot me an email.

Remember, it cost you money to get your website built and maintain it, so it needs to be getting you new business every day.  Demand it!

Till next time,

Dan Perez DC
Guerilla Chiropractic