Building a nice website is not enough, you need to have your website work for you 24/7, converting visitors to patients or at least selling something related to chiropractic.

Most web designers know how to turn out a very decent looking website with all the works including flash animation (spinning spine, anyone?), embedded videos and nice graphics and layout.  But most web designers are not familiar with the subtleties of marketing.  It’s like how a Fortune 500 CEO would not necessarily make an excellent instructor for an MBA program.

I don’t care how great your website looks, if it doesn’t rank in the top 10 listings in Google for the search phrase (your town) chiropractor and derivatives of it,  and/or it doesn’t compel the majority of visitors to contact you for an appointment, your website is a failure.

You have five seconds to form an impression on your visitor.  If  your website doesn’t have the necessary “marketing layout”, visitors will leave and not come back.  They’ll move on to the next one listed in the Google search results page or internet directory.

Did you know that you can check stats on your website, such as how many hits/views it had per day and per month; what keywords visitors used to find your site; what links referred visitors to your site (where they came from), and– very important– how long the visitor stayed on your site.  If 90% of your visitors left your site within 3 seconds, you need to know this!  This could be costing you a lot of business.  Now, don’t be too alarmed if you see a lot of visits between 10-20 seconds.   What people usually do is scan your site, make a mental note of it, and then check out the next site for “comparison shopping.”  A typical visitor will compare at least three businesses before making a decision.  If your site wins the battle of impressions, and is within the distance the visitor is willing to drive, she will return to your site and call your office.

I am coming out with a very comprehensive ebook tentatively titled  “Internet Marketing for Chiropractors.”  It will reveal the essential elements of a business-generating website:  what to include, what not to include, where to place it, and more.  It will cover just about every single internet “trick and tactic” under the sun to attract and keep patients and it will be easy to understand.    If you want to add yourself to the waiting list, just enter your name and email in the opt-in box at the bottom of your screen, and you will be notified when it comes out.

In the meantime, I do offer free  website analysis:   Send me your website’s URL and I’ll send you my comments.

Dan Perez, DC

Guerilla Chiropractic