Ok, it’s 2009 and if you have never owned a camcorder and taken some video, you’re waaaaayyy behind the times.  If you haven’t created a video using a simple video editor, and uploaded it to your site… well, you can still be considered behind the times.

Fellow chiropractor, if you are one of those people who fears/hates technology and are holding out on accepting  its ever growing reach into peoples’ lives, it is critical that you overcome your fears and get with the program.   As a business owner, you need to keep your business current with the times.  You need to go where your potential patients are (online) and communicate with them through the same channels (email, blogs, social media).  Not doing so is guaranteed to make you lose a lot of potential business, especially if you’re located in a metropolitan area where laptops and lattes abound.

YouTube is a great way to stir interest and promote your practice.  It’s very common for small business owners to create simple “How To” videos on their services and upload them to YouTube.  Viewers can click a button and subscribe to your videos so that whenever you upload a new video your subscribers are notified by email, with a link to your video!  Here are some ideas for chiropractic videos:

• A 30 second promo of your clinic:  footage of your location, interior, equipment, staff, and you in action.
• How to set up your computer work station ergonomically
• How to properly lift
• How to stretch your upper back and shoulders
• How to tape a sprained ankle

Of course, you will put your phone number and website URL on the last frame of your video, in the last 10 seconds.

I have been shooting video for over 10 years, and all I took was a 3-day class offered by Videomaker magazine.  But anyone can make a video without any formal training (although it’s always a good idea to take a class).  Nowadays, kids are making videos.  It really isn’t all that difficult; it’s actually quite fun.  And it doesn’t take a lot of time, thanks to improvements in video editing and computer speed.  YouTube even offers a free guide on how to make, edit and upload a video.

So what are you waiting for?  Break out your camcorder, conceptualize your video on paper, plan the shoot, and show off your business to the world!    Remember, video is a natural choice for chiropractic education and marketing.

Till next time,

Dan Perez DC