I have to admit that my massage therapy income stream has taken a severe beating this year, thanks to Groupon and Living Social. As I had feared more than a year ago when Groupon started to take off, the net effect is that it depressed the market rate for a one hour massage from an [...]
Most of you may know about Groupon, the coupon website that is taking the country by storm. Speaking of storm, it’s like one of those “perfect storms” where all the conditions are right for this thing to explode: people these days are in the penny-pinching mode– cautious about their employment, nervous about their retirement. So [...]
I’m finding that online reviews are increasingly having a very strong effect on people’s buying decisions. A lot of my new patients are coming from Google and Yahoo searches, and also Yelp.com.
You’ve most likely heard of the term social media. Originally it was called Web 2.0, a new application of the web that allows [...]
Image via CrunchBase
Facebook is a very good way to promote your chiropractic clinic. The social media site boasts the following stats:
More than 400 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 500 billion minutes [...]
It’s 1:17 am early Friday morning. Just finished doing a bunch of internet marketing stuff for my side business, and thought I’d end the night with a helpful tip for my fellow chiropractors wanting to inject life into their practices. So here it is, and once again it’s on how to use Yelp.com to get [...]
For those who have been following this blog, you know that the premise I operate from is that the chiropractic patient of today has changed dramatically, thanks to lightning fast information exchange courtesy of the internet. Not just emails, but Twitter posts, FaceBook comments, Yelp, and of course, online news sites.
The result: the Good, [...]
The recession is putting a drag on a lot of chiropractic practices throughout the country. Here in California, the unemployment rate hit 11.7% in August. Although most of it wasn’t in the Bay Area where I’m located, I still sense that people are “hunkering down” and not wanting to spend money; or at least want [...]
Ok, it’s 2009 and if you have never owned a camcorder and taken some video, you’re waaaaayyy behind the times. If you haven’t created a video using a simple video editor, and uploaded it to your site… well, you can still be considered behind the times.
Fellow chiropractor, if you are one of those people [...]
In recent months, the internet application Twitter has seen its popularity skyrocket. It has been getting a lot of free publicity due to its popularity among celebrities like Ashton Kutcher. Currently it’s the rage in web-based marketing. Lots of businesses, large and small are quickly jumping on the bandwagon, apparently without giving it much thought.
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