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"Low cost chiropractic marketing"
I just finished a short but very comprehensive 25-page ebook on how to bring a surge of new business into your office using Groupon, Living Social and other “deal of the day” sites. If you ran one already and had a bad experience, don’t despair– it was most likely because you did not plan ahead [...]
A couple of months ago, I mentioned I was putting an eBook together that shows you how to properly use Deal of the Day sites like Groupon and Living Social to generate more business for your practice. Well, the reason why it is taking so long is because, three months after running my last one, [...]
Ok, I think most chiropractors know about Groupon, Living Social, BuyWithMe, and a bunch of other deal of the day websites by now. 2011 can pretty much be viewed as “The Year of the Deal of the Day.”
I still have two major massage deals (one a massage/chiro combination) set to run sometime [...]
Previously, I made a post about using Groupon to turbocharge your practice. That was just last March 25, and things are still hot! Like I said back then, these sites are popping up like mushrooms. Here are similar sites that are cashing in on this online group coupon craze:
Living Social Buy With [...]
One of the core principles of the Chiropractic Rescue Plan is to think outside the box and re-invent yourself. Here’s something I ran across that I want to share with my readers that exemplifies this.
It appears to be some kind of chiropractic franchise or group (if anyone has the time to check it out, [...]
Most of you may know about Groupon, the coupon website that is taking the country by storm. Speaking of storm, it’s like one of those “perfect storms” where all the conditions are right for this thing to explode: people these days are in the penny-pinching mode– cautious about their employment, nervous about their retirement. So [...]
There are generally two types of marketing: high cost, low confrontation, low return and low cost, high confrontation, and high return. What I mean by “confrontation” is the degree to which you leave your “comfort zone;” i.e., sitting on your chair, surfing the net, waiting for something to happen.
An example of the first kind [...]
Dear fellow chiropractors, are you doing enough with your inactive files? Are you convinced that these people are never going to come back to your office so it’s not worth your time to try to contact them?
You spent a lot of time and money to acquire all those patients. And, those files are taking [...]
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