The biggest factor in website ranking is the number of back links to your website.  A back link is simply a link on another website that points to your website.  The more you have, the higher your website will rank (but with the following guidelines– read on).
You see, a link to your website is seen [...]

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Having a nice looking chiropractic website alone is not good enough.  After all, if no one sees it, it might as well be a blank page in the internet abyss.
Your website needs to:
1) be visible in the search engines (Google) for multiple keywords that reflect what people search for when they need chiropractic care; i.e. [...]

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For those who have been following this blog, you know that the premise I operate from is that the chiropractic patient of today has changed dramatically, thanks to lightning fast information exchange courtesy of the internet. Not just emails, but Twitter posts, FaceBook comments, Yelp, and of course, online news sites.
The result: the [...]

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For those chiropractors who have been following this blog, you all know by now how much importance i place on having a professional-looking, search engine friendly, and marketing-configured website.  It should be TOP PRIORITY in your marketing efforts.
But that’s just half the game.  The other, equally-important aspect is your search engine optimization activities to drive [...]

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Despite the huge impact the internet continues to make on consumer purchasing behavior and the growing use of email in marketing, many chiropractors still have the marketing mindset of the 1980s and 1990s– yellow page ads, spinal screenings, health fairs, postcards and so on.  They still fail to realize just how vitally important being seen [...]

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If you’ve been following this blog for some time, or have purchased my book Guerilla Chiropractic, you know that I’m a huge advocate of using the internet to actively and passively promote your practice 24/7.  My clinic website, San Francisco Chiropractic has been ranked #1 in Google for the past couple of years for the [...]

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Ok, it’s 2009 and if you have never owned a camcorder and taken some video, you’re waaaaayyy behind the times.  If you haven’t created a video using a simple video editor, and uploaded it to your site… well, you can still be considered behind the times.
Fellow chiropractor, if you are one of those people who [...]

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In recent months, the internet application Twitter has seen its popularity skyrocket.  It has been getting a lot of free publicity due to its popularity among celebrities like Ashton Kutcher.   Currently it’s the rage in web-based marketing.  Lots of businesses, large and small are quickly jumping on the bandwagon, apparently without giving it much thought.
Twitter [...]

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Email marketing is still a viable way to attract new patients to your clinic, as well as staying in touch with current patients.   Yes, I know that because of spam, people are very hesitant to give out their email these days, and the plethora of solicitation emails, even from reputable vendors like Target, Amazon and [...]

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Chiropractors, try to get your clinic listed in the Top 10 Google Local Business Listings.  This is especially helpful if your website isn’t listed on the first page (natural listing) for your primary keyword, which should be “(your city) chiropractors.”
Google Local Business Listings are the businesses that Google lists whenever someone does a search for [...]

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