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"Internet Marketing"
Using deal of the day advertising has changed dramatically since my first post on it last March. The main change is that these types of sites have sprung up like mushrooms in 2011. It started with Groupon, then Living Social. As a result, consumers have access to cheap services, any day of the [...]
Looks like the current marketing craze in today’s fast-moving technology trends is the deal-of-the-day websites; notably Groupon. It’s a brilliant model that, according to Forbes magazine is on pace to make $1 billion in sales faster than any company ever has.
Here’s the way it works: let’s say your business offers a 60 minute massage [...]
A couple of months ago I wrote a post on how to get listed in that Google Maps 7-box that comes up whenever someone searches for “chiropractor.” The reason why it’s called a 7-box is because seven listings happens to take up the same vertical space as the map. And, these are the first listings a [...]
I just updated the Gotta Have It page of this site. It lists all the products and services I use to build my chiropractic practice and my side business.
One of the pitfalls of marketing is that there is so much out there in terms of products and services that it can be an [...]
A couple of weeks ago I made a post about getting your clinic listed among the Top 7 Google map listings for local searches for chiropractors. You know what this is; it’s a list of those businesses you see along with a small regional map when you search for a local business, and [...]
Last month, I made a post about getting your site listed in Google Local Listings. These are the coveted seven top spots that Google serves when a search query suggests that the person is looking for a local business. For example, when someone Google’s things like:
accountants 94582 nearest dry cleaning store
Most chiropractors consider themselves too busy to create their own website, so they hire a company/webmaster to design it for them, paying a lot of money upfront and in some cases, pay a monthly maintenance fee of about $40 or more a month. On the surface, it sounds reasonable; after all, who has the time [...]
You are probably well aware by now that lots of chiropractors are doing all they can to push their website up in the search engines, because they realize that consumers these days prefer the convenience and speed of the internet over the cumbersome, old Yellow Pages to research businesses they plan to visit. If you [...]
The biggest factor in website ranking is the number of back links to your website. A back link is simply a link on another website that points to your website. The more you have, the higher your website will rank (but with the following guidelines– read on).
You see, a link to your website is [...]
Having a nice looking chiropractic website alone is not good enough. After all, if no one sees it, it might as well be a blank page in the internet abyss.
Your website needs to:
1) be visible in the search engines (Google) for multiple keywords that reflect what people search for when they need chiropractic [...]
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