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"Email marketing"
I wrote a couple of posts about the importance of staying in every single one of your patients’ mind. Only a very few percentage of patients wind up choosing maintenance care, so once a patient leaves your office and is feeling great, you can lose that person forever if you don’t make an effort [...]
Chiropractors, I have come to realize that the #1 thing you must do in order to survive, besides having good adjusting skills, is to keep reminding your patients you exist. When I was a chiropractic student back in the early 1990′s, I heard an old-timer speak (Dr. Gary Street), and still remember his words which [...]
Wow, a little tinkering and I found out how to get texted whenever someone makes an appointment via a web form or designated email address. This can come in handy if you are running a low overhead practice and have minimal staff to answer the phones. You can be at Starbucks around the corner of [...]
A while back I made a post about using an email marketing software called GetResponse to simplify your email marketing. What, you don’t use an email marketing software in your chiropractic business? Well, you’re behind the times. Just about everyone uses email; it’s the most utilized aspect of the internet, bar none (ironically, and [...]
Having a nice looking chiropractic website alone is not good enough. After all, if no one sees it, it might as well be a blank page in the internet abyss.
Your website needs to:
1) be visible in the search engines (Google) for multiple keywords that reflect what people search for when they need chiropractic [...]
For those who have been following this blog, you know that the premise I operate from is that the chiropractic patient of today has changed dramatically, thanks to lightning fast information exchange courtesy of the internet. Not just emails, but Twitter posts, FaceBook comments, Yelp, and of course, online news sites.
The result: the Good, [...]
Email marketing is still a viable way to attract new patients to your clinic, as well as staying in touch with current patients. Yes, I know that because of spam, people are very hesitant to give out their email these days, and the plethora of solicitation emails, even from reputable vendors like Target, Amazon and [...]
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