Fellow chiropractors, a lot of us are under siege.  It’s not new to us; we’re chiropractors after all.
This time, it’s big.  We are amidst a paradigm shift.  Health care consumers (patients) are more informed, thanks to the power of the internet.  Remember, the number one reason people use the internet, according to polls, is research [...]

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The business of chiropractic is undergoing a tumultuous change right now.  I graduated from chiropractic school in 1995, a time where one could still find “old school” chiropractors from the 70’s and 80’s in practice.   The 80’s were considered the “golden years” of chiropractic.    That was when group health insurance first started to cover chiropractic.  [...]

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Ok, it’s 2009 and if you have never owned a camcorder and taken some video, you’re waaaaayyy behind the times.  If you haven’t created a video using a simple video editor, and uploaded it to your site… well, you can still be considered behind the times.
Fellow chiropractor, if you are one of those people who [...]

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In recent months, the internet application Twitter has seen its popularity skyrocket.  It has been getting a lot of free publicity due to its popularity among celebrities like Ashton Kutcher.   Currently it’s the rage in web-based marketing.  Lots of businesses, large and small are quickly jumping on the bandwagon, apparently without giving it much thought.
Twitter [...]

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Email marketing is still a viable way to attract new patients to your clinic, as well as staying in touch with current patients.   Yes, I know that because of spam, people are very hesitant to give out their email these days, and the plethora of solicitation emails, even from reputable vendors like Target, Amazon and [...]

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