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"Business Strategy"
The recession is putting a drag on a lot of chiropractic practices throughout the country. Here in California, the unemployment rate hit 11.7% in August. Although most of it wasn’t in the Bay Area where I’m located, I still sense that people are “hunkering down” and not wanting to spend money; or at least want [...]
Most solo chiropractors automatically believe that they need a front desk receptionist. Not true.
Yes, it’s nice to have those extra set of hands in the office to help with patient administration. But if you find yourself having to keep hiring a new front desk receptionist every month, and feel that the additional demands (payroll, [...]
Have you ever stopped to think what chiropractic business model you are using? When you first set out in practice, did you write up a formal business plan that spelled out exactly what your business is about; i.e., your mission statement? Or did you quickly put up an office, hung your sign on your shingle, [...]
I am a member of a listserv of chiropractors in California. When someone writes an email post, everyone can see it, and anyone can reply to the “thread”. Topics discussed include all matters on chiropractic, health topics, humor, political issues, and others.
Yesterday someone started a thread on Yelp.com, the business review site that is [...]
“The Free Line” is a phrase that is sometimes used among internet marketers. What it refers to is acquiring customers by giving away free, high quality products; your “best stuff.” It is quite easy to find these free giveaways on the net. Examples include software, courses, and ebooks. You see, buying something online is not [...]
Here in the U.S., trends tend to move from the West Coast eastward, or vice versa. It’s not a political statement by any means; just a phenomenon unique to our society. Our coasts are more heavily populated than the interior, with a diverse offering of people and ideas. With the help of the internet, email, [...]
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