By now you probably heard of MeetUp.com. This online organization-creation platform is available in most major cities in the U.S. It allows anyone to create a group on just about any interest and have it promoted to millions of people. Those interested can then join your group by clicking a button. You can [...]
Perhaps you’ve been led to believe that approaching an M.D. and asking for referrals is like climbing Mt. Everest only to find an iron-clad gate waiting for you at the top. That’s why you’ve never tried, or stopped trying after a half-hearted effort long ago.
But what if you made it past that “iron-clad [...]
Do you know any of the medical doctors in your town? Have you ever attempted to contact any of them, introduce yourself, explain how you practice, and ask for referrals?
I realize that many chiropractors have a negative perception towards M.D.s and avoid them like the plague. The reasons are several: bad prior experiences with [...]
03/15/13 UPDATE: SEE M.D. Referral System for Chiropractors
Last week I wrote about a classmate of mine from chiropractic school who got his MD degree about six years after graduating from Life West and is now raking it in at Kaiser hospital (Northern California) as an emergency room physician. Having [...]
Do you know how to get referrals from MDs?
Let’s be honest with ourselves. MDs are THE portal of entry professionals for healthcare in this country. Sure, there are people out there who may call you directly for an appointment; and there are people who know that their MD cannot help them with their pain, [...]
I got four new patients last week– but not for chiropractic!
Recently I started offering the Medifast™ weight loss program at my center, and promote it outside of my practice as well as inside. Medifast™ is a well-recognized brand, which I believe plays a big role in the high sign-up rate I am experiencing with this [...]
When you are consistently paying more than you really need to in your chiropractic business month after month, it is an incredibly huge waste of money and time. But there is even a bigger waste involved, and that is opportunity cost. Opportunity cost is the money that you could have made in another venture if [...]
Slashing overhead dramatically and increasing customer service is the main pillar of the CRP system.
The other pillar, which complements the first, is automation.
Take advantage of the very low cost platforms technology has given us in the last few years. Learn how to use them. You should by now be able to [...]
Previously I posted about chiropractors in my area offering everything but the kitchen sink for $20.
Now, I see this guy offering chiropractic adjustments for less than $10 per adjustment. I’m sure there are other chiropractors in the country who are advertising this on Google AdWords (paid search).
Have you ever pondered [...]
I notice that many chiropractors have this stubbornness about them where they don’t put a lot of thought into what they are doing to promote their practice. They exist in a microcosm; unaware of the changes that are happening around them, and throw stuff on the wall to see if anything sticks. In the process, [...]
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