When you are faced with adversity, you should adapt to survive.  This is a natural law that also applies to business.  “Thinking outside the box” is necessary in order to adapt.  You don’t want to do the same thing and expect a different result– that’s one of the definitions of insanity. So if you find [...]

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Most chiropractors consider themselves too busy to create their own website, so they hire a company/webmaster to design it for them, paying a lot of money upfront and in some cases, pay a monthly maintenance fee of about $40 or more a month.  On the surface, it sounds reasonable; after all, who has the time [...]

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Ok, it’s January 2010 (it’s going to be a while to get used to writing “2010″ !) and your practice is in a slump. There is so much to do in so little time.   This is the time to be extremely focused.  You need to turn yourself into a highly-concentrated efficiency machine.  This means that [...]

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For those chiropractors who have been following this blog, you all know by now how much importance i place on having a professional-looking, search engine friendly, and marketing-configured website.  It should be TOP PRIORITY in your marketing efforts. But that’s just half the game.  The other, equally-important aspect is your search engine optimization activities to [...]

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The recession is hitting many practices across the country quite hard.  For those in major cities that have been especially impacted, the effects are even greater:  chiropractors are finding that many “maintenance” or regularly returning patients have been laid off.  And, due to the climate of financial uncertainty, cash-paying patients are cutting back on chiropractic [...]

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I recently signed up for an answering service to handle all my calls.  So far, I must say I am thrilled. Previously, I was using my local phone company’s messaging service, which is the next-best thing.  This service can be set up to send you email notifications whenever someone leaves a message, and also a [...]

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The recession is putting a drag on a lot of chiropractic practices throughout the country.  Here in California, the unemployment rate hit 11.7% in August.  Although most of it wasn’t in the Bay Area where I’m located, I still sense that people are “hunkering down” and not wanting to spend money; or at least want [...]

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Most solo chiropractors automatically believe that they need a front desk receptionist.  Not true. Yes, it’s nice to have those extra set of hands in the office to help with patient administration.  But if you find yourself having to keep hiring a new front desk receptionist every month, and feel that the additional demands (payroll, [...]

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Have you ever stopped to think what chiropractic business model you are using?  When you first set out in practice, did you write up a formal business plan that spelled out exactly what your business is about; i.e., your mission statement?  Or did you quickly put up an office, hung your sign on your shingle, [...]

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I am a member of a listserv of chiropractors in California.    When someone writes an email post, everyone can see it, and anyone can reply to the “thread”.  Topics discussed include all matters on chiropractic, health topics, humor, political issues, and others. Yesterday someone started a thread on Yelp.com, the business review site that is [...]

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