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"Business Strategy"
I just finished a short but very comprehensive 25-page ebook on how to bring a surge of new business into your office using Groupon, Living Social and other “deal of the day” sites. If you ran one already and had a bad experience, don’t despair– it was most likely because you did not plan ahead [...]
Over the last 15 years I’ve had the opportunity to notice changes in attitudes that people have towards chiropractic. Here are my observations:
1. Many people still choose to see a chiropractor for pain. I think as a percentage of the population, it has remained flat over the last 15 years; probably close to 25% [...]
Endermologie cellulite reduction continues to be a valuable asset to my business. When done right, it can provide a nice cash revenue stream and can also bring in new chiropractic patients.
I recently ran a Groupon special for three Endermologie sessions. Here’s a partial screenshot. Notice the “Sold Out” notification:
I recommend this book whether you are struggling or not. It’s called The Sticking Point Solution and its written by one the the greatest business minds of modern times, Jay Abraham.
This book identifies “sticking points” that keep businesses from thriving, and tells you how to fix them. And, it shows you how to do [...]
I recently ran a Tippr.com special for three Endermologie (non-surgical cellulite reduction) treatments for $132. Normal price is $265. Out of the $132, my cut was $78 and Tippr took the rest for advertising costs. 26 coupons were sold, and I got a big fat check for $2,028. It closed a month [...]
I ran into a decent article posted on Chiropractic Economics that deals with cash plans.
The gist of the article, written by chiropractor Mike Mandell, who has an MBA degree, says that when it comes to money, people see themselves as having two sources of money, their income (paycheck) and their savings (wealth, home equity, [...]
If you’re looking to start a new chiropractic business or transform your current one into an efficient, low-overhead, lower volume model, I’ve put together an extremely comprehensive book that shows you how.
I truly believe that chiropractors should do all they can to keep operating costs low in order to stay profitable. There are [...]
I recently read a somber study released in the online journal, Chiropractic and Manual Therapies. Entitled The attrition rate of licensed chiropractors in California: an exploratory ecological investigation of time-trend data, it hypothesized that the attrition rate of chiropractors has gradually increased over the past several decades and offers possible reasons for the increase. Attrition [...]
I’ve been getting a lot of requests for information on starting a chiropractic business. In about a week, I will release a new product, tentatively titled Chiropractic Business Plan 101: Strategies for Starting a Successful Chiropractic Business in 2011.
1/28/2011 UPDATE: Chiropractic Business Plan is now available!
Written by someone in the trenches, it [...]
People, our patients, are inundated with stress these days. They seem to be always in a hurry, and, they have less to spend.
How do you capitalize on this phenomena as a business owner? You address it and make modifications to your business. Find ways to streamline your operations, cut costs, and offer better service [...]
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