When you are faced with adversity, you should adapt to survive.  This is a natural law that also applies to business.  “Thinking outside the box” is necessary in order to adapt.  You don’t want to do the same thing and expect a different result– that’s one of the definitions of insanity.

So if you find that your chiropractic business is in a recession of its own, adapt to the times and find a way to make up for the lost revenue.  One of the best ways to do this is to reconfigure your office, or transform it, into a multidisciplinary center that offers chiropractic, acupuncture, massage therapy, and cosmetic services.

Remember the phrase, “Do you want fries with that shake?”  That’s the famous line McDonalds instructed their employees to say to customers.  That one question probably resulted in millions of dollars of added sales.  Well, that’s the idea I’m getting at.

I recommend that you start by adding Endermologie cellulite reduction treatment to your clinic.  It can be a “business within a business.”  Cellulite is to women as male pattern baldness is to men:  it’s not acceptable and they really want to do something about it.  Women in this recession are plunking down $6,000 or more in cash to plastic surgeons for liposuction surgery– why not cash in yourself in this lucrative market?

I have an Endermologie business in my clinic that brings in more money than chiropractic in some months.  I love it because it is cash based (NO SOAP notes, insurance  billing, paperwork!) and pre-paid plans are easy to sell.  Cash is GOOD.

Pretty soon I will be revealing all my secrets in an upcoming product, Endermologie Cash Machine:  How to Set Up an Endermologie Business in Your Chiropractic Office.  It will reveal, step by step, how I was able to seamlessly integrate Endermologie into my chiropractic office and realized profit the VERY FIRST MONTH.  It will cover every single detail involved in getting an Endermologie business up and running:  the logistics, staffing, training, technique, scripts, fee schedule, advertising and marketing, and more!   You should be able to duplicate my method and get the same or better results in your clinic.

If you’re not offering boutique services in your chiropractic office, you are leaving a lot of money on the table.  Make sure to opt into my email list to get notified when the product is released.