When you are faced with adversity, you should adapt to survive.  This is a natural law that also applies to business.  “Thinking outside the box” is necessary in order to adapt.  You don’t want to do the same thing and expect a different result– that’s one of the definitions of insanity. So if you find [...]

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Chiropractors, here’s the perfect camcorder for you to use to make your YouTube Marketing videos, the Flip UltraHD Camcorder, 120 Minutes (Black).  This thing is awesome, and cheap at about $150. The reason why I think it is so great is that it is dummy-proof, and it doesn’t require mini DV tape or a video [...]

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A couple of months ago I wrote a post on how to get listed in that Google Maps 7-box that comes up whenever someone searches for “chiropractor.”  The reason why it’s called a 7-box is because seven listings happens to take up the same vertical space as the map.  And, these are the first listings a person sees [...]

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Many chiropractors are discovering the power of YouTube to market their practices.  Do you know that YouTube gets over a billion views a day?  That’s a lot of people!  Google purchased YT a couple of years back and made yet another bunch of 20-somethings billionaires overnight.  However, Google only recently started making money/turning a profit [...]

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Genbook online scheduling for chiropractors is working like gangbusters for me.  And I can’t believe it’s free!  I sign up, enter my settings (days and hours open, appointment duration, appointment types, pricing).  The site generates a link that you send to your patients’ emails that takes them straight to the sign up screen.  You can [...]

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Wow, a little tinkering and I found out how to get texted whenever someone makes an appointment via a web form or designated email address.  This can come in handy if you are running a low overhead practice and have minimal staff to answer the phones.  You can be at Starbucks around the corner of [...]

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Before you build your chiropractic website, check out SiteBuildIt. This unique and powerful web creation software is easy to use, and best of all, it tells you exactly what to do each step of the way to make your site rank high in Google, Yahoo, and Bing. It is truly the best chiropractic website creator [...]

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Image via CrunchBase Facebook is a very good way to promote your chiropractic clinic.  The social media site boasts the following stats: More than 400 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 500 billion minutes per month on [...]

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I just updated the Gotta Have It page of this site.  It lists all the products and services I use to build my chiropractic practice and my side business. One of the pitfalls of marketing is that there is so much out there in terms of products and services that it can be an expensive [...]

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A couple of weeks ago I made a post about getting your clinic listed among the Top 7 Google map listings for local searches for chiropractors.  You know what this is; it’s a list of those businesses you see along with a small regional map when you search for a local business, and looks like [...]

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