Posts by: Dr. Dan
I just finished a short but very comprehensive 25-page ebook on how to bring a surge of new business into your office using Groupon, Living Social and other “deal of the day” sites. If you ran one already and had a bad experience, don’t despair– it was most likely because you did not plan ahead [...]
A couple of months ago, I mentioned I was putting an eBook together that shows you how to properly use Deal of the Day sites like Groupon and Living Social to generate more business for your practice. Well, the reason why it is taking so long is because, three months after running my last one, [...]
Over the last 15 years I’ve had the opportunity to notice changes in attitudes that people have towards chiropractic. Here are my observations:
1. Many people still choose to see a chiropractor for pain. I think as a percentage of the population, it has remained flat over the last 15 years; probably close to 25% [...]
Using deal of the day advertising has changed dramatically since my first post on it last March. The main change is that these types of sites have sprung up like mushrooms in 2011. It started with Groupon, then Living Social. As a result, consumers have access to cheap services, any day of the [...]
Endermologie cellulite reduction continues to be a valuable asset to my business. When done right, it can provide a nice cash revenue stream and can also bring in new chiropractic patients.
I recently ran a Groupon special for three Endermologie sessions. Here’s a partial screenshot. Notice the “Sold Out” notification:
If you haven’t tried GenBook online appointment scheduling and management, now’s the time. This $29/ month service can save you thousands of dollars in admin costs, not to mention the typical headaches that come with hiring employees. GenBook can handle multiple incoming appointment requests simultaneously (no busy signal like you’d get with phone [...]
I recommend this book whether you are struggling or not. It’s called The Sticking Point Solution and its written by one the the greatest business minds of modern times, Jay Abraham.
This book identifies “sticking points” that keep businesses from thriving, and tells you how to fix them. And, it shows you how to do [...]
Ok, I think most chiropractors know about Groupon, Living Social, BuyWithMe, and a bunch of other deal of the day websites by now. 2011 can pretty much be viewed as “The Year of the Deal of the Day.”
I still have two major massage deals (one a massage/chiro combination) set to run sometime [...]
I recently ran a Tippr.com special for three Endermologie (non-surgical cellulite reduction) treatments for $132. Normal price is $265. Out of the $132, my cut was $78 and Tippr took the rest for advertising costs. 26 coupons were sold, and I got a big fat check for $2,028. It closed a month [...]
Here’s one of those products that makes life a lot easier. It’s called Roboform, and I’ve been using it for a couple of years now.
Roboform is a software that securely stores all your internet passwords so that you don’t have to write them down on a notepad, or assemble them [...]
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