From the monthly archives: July 2012
Previously I posted about chiropractors in my area offering everything but the kitchen sink for $20.
Now, I see this guy offering chiropractic adjustments for less than $10 per adjustment. I’m sure there are other chiropractors in the country who are advertising this on Google AdWords (paid search).
Have you ever pondered [...]
I have to admit that my massage therapy income stream has taken a severe beating this year, thanks to Groupon and Living Social. As I had feared more than a year ago when Groupon started to take off, the net effect is that it depressed the market rate for a one hour massage from an [...]
I notice that many chiropractors have this stubbornness about them where they don’t put a lot of thought into what they are doing to promote their practice. They exist in a microcosm; unaware of the changes that are happening around them, and throw stuff on the wall to see if anything sticks. In the process, [...]
I mentioned many times over the years that today’s healthcare consumer is more informed, thanks to the internet and social media. Never before has so much information been quickly accessible to the consumer. (Marketing) claims can be researched and verified in a few keystrokes. Businesses and products can be compared and contrasted in the same [...]
Man, do times change.
Not too long ago, there was no such thing as FaceBook and Google. There were no “smart phones” and ipads. No one used the term “app.” Now when someone says “the cloud” it may not mean those white puffy things in the sky.
As a business owner, you should have a [...]
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