From the monthly archives: December 2010
People, our patients, are inundated with stress these days. They seem to be always in a hurry, and, they have less to spend.
How do you capitalize on this phenomena as a business owner? You address it and make modifications to your business. Find ways to streamline your operations, cut costs, and offer better service [...]
Chiropractors, I have come to realize that the #1 thing you must do in order to survive, besides having good adjusting skills, is to keep reminding your patients you exist. When I was a chiropractic student back in the early 1990′s, I heard an old-timer speak (Dr. Gary Street), and still remember his words which [...]
There are generally two types of marketing: high cost, low confrontation, low return and low cost, high confrontation, and high return. What I mean by “confrontation” is the degree to which you leave your “comfort zone;” i.e., sitting on your chair, surfing the net, waiting for something to happen.
An example of the first kind [...]
This easy-to-use web based software rocks!! Put a link to your schedule on your website, in your email signature, and printed on your marketing materials. It can handle multiple locations, multiple staff, and multiple services. Genbook can even require credit card capture before an appointment can be completed, if you choose– no more [...]
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