From the monthly archives: August 2009
The recession is putting a drag on a lot of chiropractic practices throughout the country. Here in California, the unemployment rate hit 11.7% in August. Although most of it wasn’t in the Bay Area where I’m located, I still sense that people are “hunkering down” and not wanting to spend money; or at least want [...]
Most solo chiropractors automatically believe that they need a front desk receptionist. Not true.
Yes, it’s nice to have those extra set of hands in the office to help with patient administration. But if you find yourself having to keep hiring a new front desk receptionist every month, and feel that the additional demands (payroll, [...]
If you haven’t heard about Office Ally, you will soon.
Office Ally is a full service clearinghouse featuring a FREE web-based electronic billing service for providers. It seamlessly integrates with most chiropractic practice software. Instead of sending your claims to your printer, you send them to a file. Then, you log onto the Office [...]
Have you ever stopped to think what chiropractic business model you are using? When you first set out in practice, did you write up a formal business plan that spelled out exactly what your business is about; i.e., your mission statement? Or did you quickly put up an office, hung your sign on your shingle, [...]
Ok, it’s 2009 and if you have never owned a camcorder and taken some video, you’re waaaaayyy behind the times. If you haven’t created a video using a simple video editor, and uploaded it to your site… well, you can still be considered behind the times.
Fellow chiropractor, if you are one of those people [...]
In recent months, the internet application Twitter has seen its popularity skyrocket. It has been getting a lot of free publicity due to its popularity among celebrities like Ashton Kutcher. Currently it’s the rage in web-based marketing. Lots of businesses, large and small are quickly jumping on the bandwagon, apparently without giving it much thought.
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