Intro to Email Marketing for Chiropractors
1 Comment by Dr. Dan / July 30, 2009 / Posted in Chiropractic Market, Email marketing, Internet MarketingEmail marketing is still a viable way to attract new patients to your clinic, as well as staying in touch with current patients. Yes, I know that because of spam, people are very hesitant to give out their email these days, and the plethora of solicitation emails, even from reputable vendors like Target, Amazon and [...]
Google Local Business Listing
1 Comment by Dr. Dan / July 25, 2009 / Posted in Internet MarketingChiropractors, try to get your clinic listed in the Top 10 Google Local Business Listings. This is especially helpful if your website isn’t listed on the first page (natural listing) for your primary keyword, which should be “(your city) chiropractors.” Google Local Business Listings are the businesses that Google lists whenever someone does a search [...]
Chiropractors, your chiropractic patients are yelping!
3 Comments by Dr. Dan / July 21, 2009 / Posted in Business StrategyI am a member of a listserv of chiropractors in California. When someone writes an email post, everyone can see it, and anyone can reply to the “thread”. Topics discussed include all matters on chiropractic, health topics, humor, political issues, and others. Yesterday someone started a thread on Yelp.com, the business review site that is [...]
Chiropractors: How to use the internet and cell phone to manage your voicemail
0 Comment by Dr. Dan / July 15, 2009 / Posted in Time LeveragingI have been using AT&T Unified Messaging for a couple of months now, and it works like a charm! It is a voice mail system with cell phone texting and email notification built in. You can set it up so that the system sends you the message via email (you’ll need computer speakers), and text [...]
Time leveraging- a must for chiropractors
2 Comments by Dr. Dan / July 14, 2009 / Posted in Time LeveragingOne of the principles I advocate is time leveraging. You don’t want to put yourself in a situation where you purely exchange your time for money, because your time is limited, literally. You don’t get to live forever; you don’t want to be in a “no work then no income” situation. The key to success [...]
Chiropractic and the Free Line
1 Comment by Dr. Dan / July 11, 2009 / Posted in Business Strategy“The Free Line” is a phrase that is sometimes used among internet marketers. What it refers to is acquiring customers by giving away free, high quality products; your “best stuff.” It is quite easy to find these free giveaways on the net. Examples include software, courses, and ebooks. You see, buying something online is not [...]
Chiropractors must move towards modernity
1 Comment by Dr. Dan / July 9, 2009 / Posted in Business StrategyHere in the U.S., trends tend to move from the West Coast eastward, or vice versa. It’s not a political statement by any means; just a phenomenon unique to our society. Our coasts are more heavily populated than the interior, with a diverse offering of people and ideas. With the help of the internet, email, [...]
Fellow Chiropractor, Are You Invisible Online?
1 Comment by Dr. Dan / July 7, 2009 / Posted in UncategorizedIf you haven’t noticed, many people are abandoning the old hard copy Yellow Pages and are doing their business searches online. They are either using an online directory like Yellowpages.com, using an internet search engine like Google, Yahoo Search, or Bing; or are using a social media site like Yelp.com, FaceBook, LinkedIn and Craigslist. Why? [...]
Business Review Sites – The New Yellowpages
1 Comment by Dr. Dan / July 5, 2009 / Posted in Internet MarketingI’m noticing that a good 25% of my new patients each week are being referred to my clinic via a website called Yelp.com. Yelp.com is a business review site where a person can sign up as a “yelper” and write reviews on businesses he/she patronized, such as restaurants, doctors offices, and beauty salons. Yelp is [...]
