From the monthly archives: July 2009
Email marketing is still a viable way to attract new patients to your clinic, as well as staying in touch with current patients. Yes, I know that because of spam, people are very hesitant to give out their email these days, and the plethora of solicitation emails, even from reputable vendors like Target, Amazon and [...]
Chiropractors, try to get your clinic listed in the Top 10 Google Local Business Listings. This is especially helpful if your website isn’t listed on the first page (natural listing) for your primary keyword, which should be “(your city) chiropractors.”
Google Local Business Listings are the businesses that Google lists whenever someone does a search [...]
I am a member of a listserv of chiropractors in California. When someone writes an email post, everyone can see it, and anyone can reply to the “thread”. Topics discussed include all matters on chiropractic, health topics, humor, political issues, and others.
Yesterday someone started a thread on Yelp.com, the business review site that is [...]
I have been using AT&T Unified Messaging for a couple of months now, and it works like a charm! It is a voice mail system with cell phone texting and email notification built in. You can set it up so that the system sends you the message via email (you’ll need computer speakers), and text [...]
One of the principles I advocate is time leveraging. You don’t want to put yourself in a situation where you purely exchange your time for money, because your time is limited, literally. You don’t get to live forever; you don’t want to be in a “no work then no income” situation.
The key to success [...]
“The Free Line” is a phrase that is sometimes used among internet marketers. What it refers to is acquiring customers by giving away free, high quality products; your “best stuff.” It is quite easy to find these free giveaways on the net. Examples include software, courses, and ebooks. You see, buying something online is not [...]
Here in the U.S., trends tend to move from the West Coast eastward, or vice versa. It’s not a political statement by any means; just a phenomenon unique to our society. Our coasts are more heavily populated than the interior, with a diverse offering of people and ideas. With the help of the internet, email, [...]
If you haven’t noticed, many people are abandoning the old hard copy Yellow Pages and are doing their business searches online. They are either using an online directory like Yellowpages.com, using an internet search engine like Google, Yahoo Search, or Bing; or are using a social media site like Yelp.com, FaceBook, LinkedIn and Craigslist.
Why? [...]
I’m noticing that a good 25% of my new patients each week are being referred to my clinic via a website called Yelp.com.
Yelp.com is a business review site where a person can sign up as a “yelper” and write reviews on businesses he/she patronized, such as restaurants, doctors offices, and beauty salons. Yelp [...]
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